Automated Phone Messaging Makes A Difference
Do you find yourself chasing the promises of social media and other new tools to boost your fundraising? Are you disappointed by the impact on your fundraising? For the forseeable future, these strategies will not appreciably increase your results. Work on them … yes … but I feel you should continue to explore and develop currently effective tools and techniques.
In annual giving, direct mail and phonathons are responsible for as much as 90% of annual giving. In this blog post, I’d like to suggest you consider a tool that has elements of both direct mail and phonathon and can boost the results of your existing campaigns.
You can use automated phone messages to increase event attendance, raise membership levels, thank donors, boost direct mail campaigns, recruit more auction participants, lift pledge fulfillment or introduce new leadership to your constituents.
Automated messaging does these things better than almost any tool you may have tried. Alone and in combination with other tools, this technique typically boosts results 15% to 50% and clients have reported exceeding fundraising goals by 20% after employing simple campaigns.
Sample Impact on a Direct Mail Appeal
Summer Appeal
- Received Lead 30-Second Message costing $0.10– 15% response rate, $33.25 average gift
- No Message – 10.3% response rate, $23.16 average gift
Christmas Appeal
- Received Lead 30-Second Message costing $0.10 – 11% response rate, $44.59 average gift
- No Message – 6.2% response rate, $23.15 average gift
You will be able to review the impact on any of your programs because you will receive full reports on who receives the calls and whether they receive the calls live or as a record voice or answering machine message immediately following the campaign.
I encourage you to call and speak to me about these programs now. There are many benefits:
- Working with a leader in automated messaging
- We have completed thousands of programs
- No project too big or too small with programs starting at $650
- Deliver different message live or to machines
- Redirect calls to a call center or your office
- Marketing advice including script writing
- Record message 24/7 and schedule message deliver when you want
- Observe all legal requirements
We have many satisfied clients including:
Arthritis Foundation
ALSAC / St. Jude Hospital
Penn State University Alumni Association
Ohio State University
University of Arizona
Bennett College
DesMoines Area Community College
Salvation Army
American Red Cross
Call or email for more information.
Sincerely,
Brian
Brian Lacy
Brian Lacy and Associates
3122 Gannett Street
Houston, TX 77025
(860) 478-9291
Fax: (713) 667-8352