Quick Tips from AuctionStar
What can we learn from auction fundraisers? I have always found it useful and productive to share my event experiences with my clientele. The opportunity to understand how others are handling challenges with their auction fundraisers in effect provides a chance to all of us come together, collaborate, learn and ultimately return home with ideas and best practices that will help organizations achieve their goals.
Auction Tip #1: Manage your auction fundraiser like a business. Savvy auction chairs recognize that the gala evening fundraiser has the potential to raise hundreds of thousands in just a couple of hours. Attend to all the logistics and details for your event as soon as an event date has been established. Provide your management teams the handbook from prior years with their specific objectives. Your event night timeframe for fundraising is critical so make each minute count.
Auction Tip #2: Know your attendees. Every organization is different in its demographic profiles. Common attendees range from the bargain shopper, supporter, big spender and your beneficiary. Keep both your fiscal and mission objectives in mind when putting together your guest list.
Auction Tip #3: Product selection. If you have diligently done Auction Tips one and two, then your auction team will have identified the particular products that will fulfill your financial goal. Make the selection as unique as possible so that your auction items are not identical to all the other events in town.
By Valarie Minetos
Marketing & Sales Director
AuctionStar Software & Event Services
Copyright (c) 2010 CrestWare Inc. All Rights Reserved.